If you have started your eCommerce business, you must be wondering what platform or technology to choose. Among the plethora of choices available, one of the most renowned and reserves second highest website shares is none other than Magento. Furthermore, with the Magento 2 release, it has an all-new version with a drastic face lift, and all the more enhanced usability and popularity.
Version 2 comes with features, which overall makes it a better platform. It competes with other top shopping platforms these days, including WooCommerce and Shopify.
Enabling SSL Certificate in Magento 2
For a Magento 2 development company providing eCommerce development services, you must use SSL Certificate to protect customer transactions and data. This step-by-step guide lets you enable SSL in the platform version. SSL, or Secure Sockets Layer is a critical update to a website to ensure that all data will go through a secure connection between a website and a server.
The SSL certificate is responsible for keeping all the data safe when customers sing up on the website and provide details and personal information of their credit cards. Thus, consumers would feel more secure when shopping on the online shop, boosting the rate of conversion.
You have to enable it in your Magento 2 shop after installing the SSL certification in the domain. To enable SSL, follow these steps:
Step One – Navigate to Store Configuration
Step Two – Click on the web under the General Menu
Step Three – Settings application would be displayed
Step Four – On the Settings page, choose the Base URLs (Secure)
Step Five – Save the settings process by clicking on Save config
The step-by-step guide above enables a Magento 2 store to be configured using the SSL certificate.
Reasons to choose Magento 2 for eCommerce
From a Developer’s Viewpoint
- Integration with other technologies. The platform offers flexibility to incorporate other technologies for payments, blogs, shipping, and others. Also, it’s possible to integrate third-party tools, as well as cloud and web services.
- Open source. The platform is entirely open source, thus developers’ do not have to buy any software, except for the enterprise edition. Extensions could be easily added, as well as template themes developed by other members of the community of developers.
- Structure that’s component-based. Unlike the previous version that had the component-oriented structure in which developers couldn’t enable or disable components as per the requirement, the version 2 has a component-based structure that provides flexibility to developers.
- Extremely secure. The version 2 is extremely secure than other frameworks or platforms. It was developed covering the flaws of the previous one. Also, it releases security patches when any security bug is encountered.
- Very compatible. It’s easily compatible with the latest Zend and PHP versions, such as Oracle, MySQL and so on. Therefore, it will not make any major stumbling blocks.
From a merchant’s Viewpoint
- Mobile Responsive. In itself, the Magento version 2 is responsive. You need not spend more on making the design responsive. You can target mCommerce and eCommerce markets if your store is developed in version 2
- Easy to use. You would always, as a merchant think in the direction to minimize human efforts. The version has an admin panel that’s easy to use via which you could manage your whole store configuration yourself easily and simply. Moreover, it has a user guide on how changes would reflect on the store, and enables having various access and roles to specific modules for particular business users.
- SEO. The SEO features, such as keyword and description for categories and products, adding title, and others showcase your store in the popular search engine results.
- Wider Reach. It supports multiple currencies and languages to enable you to do business across the globe. There are numerous shipping options, thus you won’t have any trouble in this aspect.
- Customer-friendly. An eCommerce store should be customer or user-friendly. If a site visitor finds it hard navigating through the site or do checkout, there is a great chance of you losing business. The structure of the platform makes navigation very easy and performs checkout with no hassle at all. It also integrates with many payment gateways and platforms.
- Run several websites on the similar backend. It’s possible to host and manage numerous websites with the same backend. Having different stores for various countries is extremely beneficial. Each would have different data, domain name, and configuration. You can nonetheless manage the main configuration all your stores with the default configuration.
From a Customer’s Viewpoint
For a customer, it doesn’t really matter what the technology or framework used behind the eCommerce shop they are making a purchase from. Nevertheless, just to give you an idea, how a store that’s developed by Magento version 2 would make a difference to customers.
- Custom-made display. Customers groups would be formed at the backend to accordingly display content. You could showcase these products, as well as other services as per online behavior. This would catch more customer attention towards the brand.
- Easy search. Has easy-to-search functionality for customers to find the product desired. Has a user-friendly catalog with the right pagination and sorting. There are more powerful search extensions for installing in the store.
- Seamless checkout. For an eCommerce site, this is the most critical step. A complex checkout makes a customer leave it, increasing the number of abandoned carts. In order to prevent this, the checkout process should be seamless and as smooth as possible. It fulfills the safe and easy checkout eCommerce store requirement.
How Magento 2 Migration benefit you
Ajax Cart Extension
Asynchronous JS and XML is a web development technologies set that utilizes a lot of web technologies on client side to build asynchronous web apps. There is an innovative way of adding products to a shopping cart, which boosts the user experience in a way that’s significant, as well as lessens hosting software load. Customers who receive the coupons likely would visit the shop regularly and purchase repeatedly.
Absolute Databases
Magento 2 has overcome the obstacle of a single database use to cater product data information, checkouts, and orders. Now, developers and admins could use separate databases for information access. This removes system failure and overload of database, therefore it’s easier to hire certified developers to boost your eCommerce brand further.
Improved Catalog Browsing
Magento 2’s core search functionality has been reinforced. This enables customers to efficiently and quickly find products. The unique benefit that could be derived from the instant search results include return accurate and relevant results after synonyms analysis and search auto complete.
Improved Promotion and Targeting
In the era of eCommerce these days, creating a one-of-a-kind shopping experience is the major a major responsibility. The enterprise edition of version 2 accomplishes this responsibility through targeting customers with display content that’s custom-made, based on the purchase history, shopping cart information and customer address.
The most unique feature in Magento 2 is customer segmentation. Customer segments could be built based on the activity of the consumer on your eCommerce shop. This ensure right content delivery to visitors, and boosts customer retention.
Advanced Search Engine Optimization Suite Ultimate
To maximize the eCommerce platform potential, this SEO suite ultimate plugin was introduced. The plugin’s rich snippets feature improve sales considerably, as well as enables web crawlers to comprehend descriptions of products in a precise manner.
The Magento default sitemap function saves merchants from the cumbersome task of building an XML sitemap manually. Store indexation enhancement and getting rid of duplicate content are major aspects of the plugin, resulting in better ranking in the search engines.
Numerous Admins
Magento 2 eradicates single admin user limitation to engage with data of the product. Enabling numerous administrators for product data access enabled easy online shop products monitoring. In the wide eCommerce environment, this helps several admins to easily keep track and engage the whole catalog.
Electronic mail Reminders
This is a one-of-a-kind features that lets business owners and admins send out automated customer emails, which are based on customer shopping cart history, or their wish lists. The email reminders furthermore could build separate email reminders batch to send out automatically generated coupon codes.
This provides you with more control over offers related to every batch. All these encourage and propel customers to come back again and again and make purchases.
To Sum Up
The version 2 of the Magento platform has greatly improved scalability and performance, as well as a more streamlined checkout process, which make it relatively easier for consumers to make a purchase from the brand. This means that customers could access the website on their mobile devices anytime, anywhere. Upgrading an online store is easy, with features that always keep it upgraded and secure, with plenty of integration as well.
Definitely, you could not ignore such effective and extremely beneficial features of the version 2 that could boost any eCommerce business such as never before. The beauty of Magento 2 is that it delivers numerous native functionalities and features, which in the past were only offered via the Magento 1 extensions. This provides your brand the agility and flexibility it needs to deliver robust sales and consumer experiences that are exceptional.
Comments (3)